NARM Advertising Awards
selects "Robert Bradley: New Ground" as Best Television Spot
ORLANDO, Florida – In a ceremony held in Orlando, Florida, the National Association of Recording Merchandisers (NARM) announced "Robert Bradley's Blackwater Surprise: New Ground" as Best Television Spot of 2002.
Created for the Welk Music Group by director Brian Smith
to promote the release of the Vanguard Records album "New Ground" by
Robert Bradley's Blackwater Surprise, the clip was honored by the organization
at their annual convention and awards banquet. Following the victory in the TV
Spot category, the Welk Group went on to garner top NARM honors as mid-size
record label of the year.
With
nearly 1000 member companies, the National Association of Recording
Merchandisers represents the retailers, wholesalers, and distributors of
recorded music in the United States along with the full spectrum of
entertainment suppliers. Included are such companies as Arista, Capitol, Epic,
RCA, Warner Bros., MCA, Rounder, Walt Disney, Welk Music Group, Wind-Up,
Paramount Home Video, Buena Vista, and Billboard Magazine, and retail members
Tower Records, Best Buy, Wherehouse, Borders Books, Target, Amazon.com, and
many more.
Awarded annually, the NARM Advertising Awards highlight outstanding achievements in newspaper, magazine, radio and television advertising; direct mail pieces; point-of-purchase materials; special media; and overall advertising campaigns created during the preceding calendar year. A panel of experts choose the winners in advertising excellence based on their overall creativity and effectiveness. Along with being presented with the Advertising Award, the "New Ground" clip was featured on two giant video screens during the awards banquet, hosted by TV personality Chuck Barris.
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